As Brand Production Manager, one of my continuous responsibilities was to elevate SMG’s value proposition to our guests from a trip to the movies to a more comprehensive and immersive movie experience. Creating limited-time-only beverages and SMG-exclusive glassware centered around major movie titles was a strong step in building a more complete movie-centric guest experience.

My role was to manage all of the media provided by the studios, assist in the concept and branding of the drinks and glasses– which were designed and created by SMG graphic designers, then oversee and produce all video marketing assets (adhering to both studio and SMG guidelines), and work side-by-side with marketing to schedule webpage, in-theater, preshow, and social media deployment of these marketing assets.