It’s not magic that takes us to another world - it’s storytelling.
- Val McDermid
Studio Movie Grill Theater Preshow
Brand + Marketing
One of my core responsibilities as Brand Production Manager was the programming, scheduling, and management of our theaters’ preshow. From our exclusive film trailers, to our menu and drink commercials, to brand pieces about our loyalty program, and local alternate programming— building an engaging preshow that represents and differentiates Studio Movie Grill was my priority.
SMG Access
Brand Loyalty Program
In 2018 the Brand department began building SMG Access, Studio Movie Grill’s loyalty program. Creating the program from the ground up meant introducing it to our guests, messaging its value, promoting it through web, email, and in-store campaigns, and supporting it through its multi-platform deployment.
Exclusive Movie Content
Brand + Marketing Initiative
Starting in 2016, Studio Movie Grill’s Brand and Marketing departments identified the value of having exclusive movie assets to promote upcoming releases. So we set out to partner with every major film studio, attend every red carpet premiere and junket interview, and craft exclusive movie trailers to utilize on SMG channels.
SMG Recruiting Rebrand
SMG Internal Rebrand
In late 2018, I proposed a rebranding to our hourly recruiting materials. Guiding our guest journey was always my first responsibility, but guiding how our own team interacts with and experiences Studio Movie Grill was just as important. I’ve always believed in upholding and elevating how our hourly team members view themselves, their jobs, and the company they work for.
Exclusive Glassware + Beverages
Brand + Marketing Initiative
Creating and marketing movie-centric, SMG-exclusive glassware and beverages demonstrated Studio Movie Grill’s commitment to delivering an elevated movie-going experience.
Real Life Super Heroes
Warner Bros. Marketing Partnership
In 2017, Studio Movie Grill partnered with Warner Bros. Pictures and the Kidd Kraddick Morning Show to promote the release of Wonder Woman by searching for and finding real life wonder women.